Search is no longer ten blue links. Assistants summarize answers and cite a handful of sources. Being one of those sources is what GEO is about.

What stays the same

  • Crawlable, fast, well-structured pages

  • Clear topical authority

  • Genuine expertise and first-hand experience

What changes with GEO

Language models favour content that answers questions directly, uses precise entities and is easy to quote.

Write quotable paragraphs

Lead with the answer in one or two sentences, then support it with data, examples and sources.

Structured data still matters

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "SEO vs GEO",
  "inLanguage": "en"
}

Measure what you can

Track referral traffic from AI assistants and monitor brand mentions in generated answers alongside classic rankings.